All Entries in the "Branding" Category
Branding Matters
The last time I went out to eat I ordered a vodka tonic before dinner. The waitress asked if I had a vodka preference. Having been through this many times before I told her that bottom shelf vodka was just fine. She explained that most customers preferred Grey Goose and “if that’s out of your [...]
Website Marketing – The Basics of Branding
The word brand has been around for many decades and it is used to refer to a trademark, symbol, words that differentiate a certain company from its competitors. A brand is developed to shape a company’s image, reputation, character and emotional attachment to a product or business. Branding does not only exist for recognition but [...]
Branding and Your Business
The importance and effectiveness of branding is well-known offline for securing sales from new and loyal customers, but few people understand just how much more important it is to have effective branding online. With the appropriate input of time and effort, a small company can secure higher search engine rankings and sales than a large, [...]
Strategic Recruitment Workplace Branding and Employee Satisfaction
Introduction Years ago, I attended a breakfast hosted by the Northeast Human Resources Association where a management consulting firm discussed recruitment that emphasized employer branding. I had been considering a more strategic look at recruitment and this presentation solidified it for me. The following outlines one way of thinking about recruitment. Recruitment as a sale [...]
The Power of First Impressions and Branding
Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings. -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, and through our parent’s instructions to us as children, that first impressions are important. We don’t like to think that we judge a [...]
Social Media Branding Creating a Successful Brand Marketing Plan
Businesses adjust to the changing times, using modern brand marketing strategies to get to a broader audience. Social media branding could very well be probably the most widely used modern technique today. It is the most convenient way of getting a large audience and advertising your brand without having to spend a dime. Have a [...]
Importance of Branding Top 10 Reasons to Build a Brand
The importance of branding can be understood from the simple fact that a business is said to be successful only when it earns identification among the customers. People know and prefer a business through business branding that encompasses components like business logo, name and byline. Each of the following reasons should make a business owner [...]
Branding Your Logo With USB Flash Drive Pens
Branded USB flash drive pens and USB memory stick pens are the perfect trade show giveaways as well as memorable corporate gifts that can help your company boost its sales considerably. They can increase your conversion rates, bring in repeat orders, enable your company to increase of customer loyalty and also bring in new customers. [...]
Meet Your Branding Purpose With Custom Silicone Bracelets
Creating a long-lasting impression and giving a sound message, custom silicon bracelets could be the great marketing tools for an organization or an individual. With a variety of silicon bracelets, you can select the best one to meet your promotional or branding needs. Being quite inexpensive and sophisticated to wear, silicon bracelets have become a [...]
Green Branding Is Good Branding in the 21st Century
Are you the owner of a small business? If so, surely you’ve noticed the changing business environment. Consumers today are savvier, are more likely to research you before making contact, and want to be impressed with not only your business credentials, but also with your community credentials. In the past, simply making charitable donations or [...]
Social Media Marketing Integrated Social Branding
Social media marketing is rapidly evolving and integrating into our daily lives, it won’t be long before we can barely remember what life was like before social networks were around. Businesses that have traditionally had ample time to consider new technologies are quickly realising that they need to adopt this new way of marketing or [...]
Cape Classifieds Branding Techniques
Building a solid brand has everything to do with your personal values and how they impact the mission and vision of your company. Your values if you want to successfully be in business-and especially if you want to succeed in business online-should be above reproach, and by extension the mission and vision of your company [...]
Personal Branding The Lighthouse Branding Model
More and more people are talking about the importance of personal branding, both in career searching and in career development. Effective personal branding not only makes you stand out from the crowd to employers and recruiters, it can also increase your job security by communicating your value as a leader and team player to your [...]
Branding a Winning Spa
Day spas and medi-spas are a successful branch in the beauty industry because of their focus on creating a relaxing and fulfilling experience for their clientele. With a lifestyle focused on beauty, perfect skin, and anti-aging, a capable spa can offer an experience that is satisfying and ultimately create dedicated return customers. As a spa [...]
Website Branding Through Graphic Design
A great web design is not just about using attractive colours and putting together the navigation menus. Rather, it is about branding the website in a way that it attracts the targeted audience. While graphic design is all about visual appeal, it should also put across a message to the visitors. By incorporating the principles [...]