5 Essential Local SEO Tools for Marketing a Small Business Online | Search Engine PeopleLet's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion. What marketing tools can you use to perform the task … 5 Essential Local SEO Tools for Marketing a Small Business Online What marketing tools can you use to perform the task faster and easier? Well, as there are quite a few tools in the market that do similar things, I decided to break them down into 5 major types of tools that are essential for effective local biz marketing. Google's AdWords Keyword Tool is probably the most popular SEO keyword tool out there, but if you're going to use it for local keyword research, there are a few things to remember.
The Small Business Marketing EvolutionYou could easily liken small business marketing … Email marketing is a more effective tool now for Iron Tribe, and Cavale attributes that to Infusionsoft’s system which automates a good portion of the process. Cavale’s also noted that SEO is not … The Small Business Marketing Evolution For many small business owners, just as they familiarize themselves with one marketing strategy, another one comes along claiming to trump all others. Add to that Google’s ever-shifting (and mostly secret) algorithm changes and it becomes increasingly difficult for entrepreneurs to stick to a marketing plan. I caught up with several business owners at Infusionsoft’s annual Infusioncon Conference a few weeks ago to see how (or even if) they’ve refocused their marketing efforts in the past two years.