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11 Dallas Marketing Ideas That Can Help Local Businesses Grow

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With more than 1.3 million people residing in Dallas, according to 2016With more than 1.3 million people residing in Dallas, according to 2016 U.S. Census Bureau figures, having a strong local presence can help drive your business forward and build an impressive customer base. Part of establishing a strong business, especially one focused on local business, is becoming a name that locals recognize and want to shop with.

Getting to know your neighborhood and the people in it can put you on a first-name basis with the very ones who can ensure that your company succeeds. Giving back to those in the community that are helping support your business will show your recognition and allow you to grow in the city.

To get you going, 11 members of Forbes Dallas Business Council share some locally focused marketing approaches they’ve employed in Dallas, ones that have helped them successfully develop their business. Here is what they recommend:

1. Meeting People Face To Face

There is no substitute for having boots on the ground and meeting people face to face. In our business, that means meeting with local not-for-profits and charities, as well as local retailers that may offer our product. In a world that is increasingly technology-driven, personal relationships are still key. – David Grubbs, True Coffee Co.

2. Industry Workshops

The best locally focused marketing initiative we've employed is the Video Marketing World workshop here in Dallas, Texas. We bring together 500 marketers to the Gaylord Texan Hotel and Resort to learn all about video marketing from some of the best instructors on the planet. – Jeremy Vest, Vidpow LLC

Forbes Dallas Council is the foremost growth and networking organization for business owners in Dallas. Do I qualify?

3. Speaking At Local Events

Speaking on panels at local events is a great marketing initiative I use to inspire and educate others to do business with us. I have spoken on STEM panels to an audience of children, and the organizers would connect with us to discuss opportunities. Speaking at local events is a powerful tool to gain exposure. – Tiffany Ricks, Hacware, Inc.

4. Customized Marketing Materials

We've recently spent some time redesigning our sales materials to really reflect our brand and product vision. As part of this redesign, we integrated images that could easily be changed out and replaced. Now, whenever we're sending our materials to a new sales prospect, we customize them to include images of their own buildings. This has been well received and has led to more meetings – Bradley Joyce, Skyrise

5. Sponsored Instagram Posts

Our most effective marketing campaign in Dallas was our series of sponsored Instagram posts with Dallasites101 that generated interest around our partnership with the Southern Methodist University and our hospitality offerings on campus. – Adam Ward, Blockparty, Inc.

https://www.forbes.com/sites/forbesdallascouncil/2018/03/20/11-dallas-marketing-ideas-that-can-help-local-businesses-grow/ Part of building up a local business is drawing the attention they need from the clients they want. Here are some ways to reach out to the community. Forbes Dallas Business Council
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