LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.
According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way.
Twelve members of the Forbes Agency Council share how LinkedIn can help your brand’s content marketing strategy. Here is what they had to say: