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12 Ways LinkedIn Can Grow Your Brand’s Content Marketing Strategy

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LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.

According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way.

Twelve members of the Forbes Agency Council share how LinkedIn can help your brand’s content marketing strategy. Here is what they had to say: 

""LinkedIn is becoming a growing source for brands to publish and share highly readable content. While the platform is considered the social site for professionals to connect, more businesses are taking advantage of its solid reputation to circulate content to clients.

According to a report by LinkedIn, the site has a whopping 530 million users in more than 200 countries. This expansive reach can make your content visible to customers near and far, making it an effective outlet to get in front of your audience in a credible way.

Twelve members of the Forbes Agency Council share how LinkedIn can help your brand’s content marketing strategy. Here is what they had to say: 

1. Leverage LinkedIn's Pulse Blog

Your LinkedIn profile is your business card, resume, job-seeking tool, speaker/award submission, marketplace voice and your relevancy check. It helps you track and connect with other industry influencers and build your professional credibility. From a brand perspective, and particularly if you are business-to-business, utilize the Pulse blog as a news distribution tool. It won't disappoint. – Jaymie Scotto Cutaia, Jaymie Scotto & Associates

2. Establish Your Influence

Nowadays, fewer and fewer people are following branded content on LinkedIn. Individuals can give tons of value and interact directly with others. LinkedIn is a person-to-person platform. If you actually share content as your brand, it tends to be an afterthought. Individuals are always looking to build their own identities and audiences, and it means more to followers when they act as influencers. – Solomon Thimothy, OneIMS

https://www.forbes.com/sites/forbesagencycouncil/2017/11/17/12-ways-linkedin-can-grow-your-brands-content-marketing-strategy/ Members of the Forbes Agency Council offer their best LinkedIn tips. Forbes Agency Council
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