15 Google Shopping Campaign Tips to Make More Money While Spending Less – Business 2 CommunityMore than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. 15 Google Shopping Campaign Tips to Make More Money While Spending Less Get your feed right! Work to properly optimize your titles, descriptions, product types and other required data points. While data feeds aren’t sexy, they are the foundation of your Google Shopping campaign. A weak or under-optimized feed leads to anemic Google Shopping campaigns.
Dr. Robert Cialdini laid out six psychological triggers that can be used to increase sales on your site –– one of which being a “liking” factor. People like to buy things from people they like –– and most people like other people who remind them of themselves. Build out a website that reflects back to your buyers the personas they identify with.
30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back –Check out these few articles for examples on how you can leverage industry expertise to drive traffic and and improve search rankings: 15 Google Shopping Campaign Tips to Make More While Spending Less 21 Apple … Don’t waste money trying to catch … 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back
Ever wondered why Google AdWords makes you pay more to appear higher on the page? Like many business owners I speak to, you may think they charge more because people are more likely to buy from you if you’re in a top position. Well, this isn’t quite accurate – and the subtle misunderstanding can seriously hamper your ability to run a profitable AdWords campaign.
How to Make More Money in AdWords by Spending Less – UnbounceSo why would anyone ever bid more on AdWords to get the top position if they can get the same clicks that convert at the same rate by paying less money? The answer is that, for any given search term, there are only so many clicks that Google can sell you … How to Make More Money in AdWords by Spending Less