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The days are flying by. I hope you're having as much fun reading as I am talking to you through these blog posts.
Yesterday we talked about ad placement and this week we are going to talk about tracking clicks and sales and why it's so important to do that.
The truth is, no matter what you do on line, you should set goals, then study the numbers to ensure that you are reaching those goals. Because if you're not, then you need to retool how you are doing things and come up with new strategies and tactics to reach your goals. The only way to truly do this is to check the click-throughs and check the numbers and see what products in what placement are giving you the sales.
You can study clicks via your email account as well as via Google webmaster tools. You can also look at your numbers via your various affiliate accounts that you have with vendors. Each account will give you a different variation on the tools but all will allow you to see what ads are getting the clicks and which ones are making the sales. If you want really amp up your success it's important to understand the numbers and know what you're measuring against.
You need to know how many people open your emails, how many people click the links in your emails, then how many people buy once they click through the links in your emails or other marketing material such as banner ads, newsletter ads, or contextual ads. Knowing this information will help you learn to make every aspect of your sales funnel work better.
For instance, let's say you have sent out an email marketing message. You have a 30 percent open rate, and a 20 percent click through rate, and then 2 percent are answering your call to action (CTA). A conversion rate of 2 percent may or may not be good in your industry. If you've set some goals in advance based on industry standards, which you can find out via research, then you can determine at what point in the process you need to improve. In this example, based on your research, you decide that the open rate is good, and the click through rate is good, but the 2 percent who are answering your CTA is low.
You can take that information and tweak the information that your customers view after clicking through to try to improve upon the conversion rate. Maybe you figure out something is wrong with your vendor's check out process and people are abandoning the checkout. You may need to notify them, or you may need to choose a different product and vendor if you can't get answers. You will only find this out if you're tracking clicks, and sales. So, as you see, tracking clicks and sales is extremely important to your entire process if you want to make more money.
Tomorrow we'll talk about a very important, yet often ignored part of affiliate marketing. It's something that will improve your sales exponentially if you do it.
To Your Success,
Hello, Norberto Mercado here.
I hope you had a fantastic day . I know I did. Yesterday I gave you some strategies that can help you make more money as an affiliate marketer and this week I want to get specific about ad placement.
Location. Location. Location.
We all know that it's super important for all kinds of things. From where your business is, to where you place ads, to exactly where you put advertisements on your own website. Location is very, very important and should never be overlooked.
First, let's talk about where to place ads — as in what networks should you use? Networks like Google Adwords, Facebook, LinkedIn.com and perhaps, blog networks and newsletter networks. There are many places that you can place your advertisements. But, there are some things to consider before you get started. It's very important when you place ads for your affiliate products that you 1) understand your goals and 2) only place them where you know your target audience will be seeing them.
It's imperative to know what the goal of your advertisement is. Well, you say: It's to make sales. Okay, but maybe it's not. Maybe your goal to placing an advertisement is to get people to sign up for your email list so that you can market to the person longer term. Maybe your goal is to get more likes on your Facebook page, or more people to join your Facebook group? Again, you want more joiners so that you can have them as sort of a captive audience so that you can better market your solutions to them.
So, now that you know your goal, you'll need to ensure that you have the ability, and the budget, to properly target your advertisement. For smaller budgets I highly recommend using social media advertising because you can set a smaller budget and get more results that are super targeted. It is a lot harder to make a success of Google Adwords on a small budget. I also recommend that you use ads for growing your list, or social media followers rather than selling a product out right.
Next, let's talk about where to place affiliate ads on your blog or website.
You have a lot of choices with your blog in terms of real-estate that is available for advertising. You can use a top banner, a side box, or you can place ads within and between your content. It's important that you do a little research here, as well as testing to find out what works best. As we've discussed previously anything you promote should be high quality and tested, as well as a laser-focused solution for your target audience.
Every product that you promote should have at least one or more blog posts, one or more social media posts, and several emails sent to your targeted email list regarding that product or service. In addition to that you can choose to place a banner ad, a side ad, and contextual ads within the copy of your blog posts and other content on your website. You can also place the same type of promotions within your email newsletter.
The way that you determine where is the best location to place your ads is determined by many factors, but it mostly comes from testing different locations. Most affiliate marketers will say that contextual ads work best inside of copy and blog posts over banner ads. But, if you take a look most bloggers who earn money through affiliate ads also have ads on the side, within the copy of their blog posts, and on top and bottom banners. The important thing is not to clutter up your page with too many ads. Focus on certain ads, and spots, and don't keep adding more.
Do remember that ads above the fold will be more likely to be seen. However, ads that are within the context of the blog post and content will do a lot better than banner and graphic ads. So, it's always best to do both and then test and track.
Speaking of tracking, tomorrow we will talk about why tracking clicks and sales is so important to your success. Talk to you soon.
Hello, Norberto Mercado here.
The awesome thing about affiliate marketing is that you do not have to spend one dime or one minute on product creation. You can simply locate and try out products and services that solve problems for your target audience and promote them.
You simply do all the leg work for your target audience to find the products and services that they need the most, and then tell them all about it, delivering it on a platter for them to buy and use. What could be more fun, or more satisfying?
But this is not to say it's no work at all. It is. In fact, if you're not taking it seriously as work then you're probably not making that much money, if any. If you just find a product and toss up an affiliate link, or a 125×125 box, or even a long top of the page banner add, you're just not going to make that many sales. You really are going to have to dig a lot deeper.
These tried and tested strategies are really simple, but so powerful that once you start putting them into practice you'll wonder why you didn't get it all along.
1. Blog with purpose — Every last blog post you create for your niche website needs to have a purpose. It is going to be to entertain, educate, engage or encourage. Plus, every last blog post needs to have a call to action. That call to action (CTA) might be “sign up for my list to learn more”, or it might be to “click here and buy now” or it might be to “download my eReport” or “join me on Facebook” but it better have a CTA that is obvious and direct in order for it to have any meaning whatsoever.
2. Build a mailing list — If you are not already collecting email addresses and information from the visitors to your online real estate you're making a huge mistake. You can use the mailing list to do more entertaining, educating, engaging, and encouraging for a longer period of time. Like blog posts, every message you send needs a purpose and a CTA to be effective.
3. Promote solutions — Do not promote random products, as we discussed earlier, you want to promote solutions that you've tried and tested to be effective and solve a problem that your target market has. When you focus on solutions, rather than products, your target market will clamor for more.
4. Use social media — In addition to your blog and mailing list it's a good idea to use social media creatively. Why not start a hangout on Google+ or a Facebook group that is just for people who are in your target audience? The more places you can be that your target market hangs out, the better.
5. Write product reviews — Every time you come across a new product or service that will solve a problem for your audience, it's a good idea to try it out, and write an honest review. Be sure that you're honest that you'll be earning money if they use your affiliate link, and also be honest about the product or service too. It's a good idea to go ahead and put up reviews for products you did not like and would not recommend too. That way you have a good balance.
6. Improve SEO — Search engine optimization is an important part of your website and / or blog because without good SEO no one will find you. Read all that you can about SEO so that you can utilize it for best results. Google webmaster tools will give you a lot of the information that you need.
7. Host a webinar — A really great way to tell your audience about a new product or service is to host a webinar. You can invite other people, even the creator of the product, to participate in the webinar which you will promote. It's a fun and wonderful way to get more mailing list sign ups, and often if you can get high participation the creators of the products will love you for it.
8. Track & Measure — Everything you do, every task you undertake needs to be studied, tracked and measured. If you're not setting goals, and then measuring your results against those goals you're just spitting in the wind. You can know what is working and not working by looking at the numbers.
9. Use Split Testing — You may have heard of A/B testing, or you may not have. We will talk more about this later, but it's always a good idea to test different forms of advertising and marketing to see what works best. Does advertisement A with the big headline work better than advertisement B with the big buy now buttons? How will you know if you don't conduct split testing?
These are all strategies that you can implement simply and easily once you know how. Tomorrow we'll talk about making the most out of ad placement, don't miss that very important blog post.