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Archive | December, 2017

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How to Select the Best Influencer for Your Business – Smarter With Gartner

How to Select the Best Influencer for Your Business – Smarter With Gartner Use reach, relevance, and resonance to align influencer marketing with business goals. Annette Garaghty, VP of sales and marketing at knife company Wüsthof, wanted to drive deeper engagement and conversions on the sales floor while also telling the story of the 200 […]

6 Sales and Marketing Tips & Ideas to Grow Your Business | Consulting for Swag

6 Sales and Marketing Tips & Ideas to Grow Your Business | Consulting for SwagMatt Goldman is a Content Marketer/Social Media Strategist for Tenfold. His writing has focused on social selling, marketing, as well as gamification.The original article is available here:https://www.tenfold.com/sales-and-marketing/6-sales-marketing-tips-ideas-grow-businessTo grow a business these days, one needs to understand why traditional sales and marketing […]

How to build a compelling business case for inbound marketing

How to build a compelling business case for inbound marketing ‘Inbound content marketing is the worst form of marketing,’ to misquote Churchill, ‘apart from all the others.’ Of course, we would say that because it’s what we do at Articulate. In this article, we explore how to build a strong business case for content marketing.The evidence confirms […]

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