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Archive | January, 2018

How To Make A Content Marketing Business

By Norberto Mercado

http://business44.comThere is nothing as essential as a strategy when it comes to the venture of creating a content marketing business. As Arjun Basu – a content marketing guru – once said,
“Without a strategy, the content is mere stuff, and the world has enough stuff”.

Lack of strategy can hamper the progress of the content marketing business even if you start with all other necessary resources at hand. A great strategy guides you on how to make a content marketing business. Reflect on this: Only 13 percent of content marketers have failed because they did not have a strategy in their content marketing initiatives.

For those who succeeded, 61 percent of them have been found to have had a strategy. Overall, 72 percent of content marketers cite a strategy as the motivation behind their success. This study just highlights how essential content marketing is. In short, it is important to come up with a clearly defined strategy if you are pondering over how to create a formidable content marketing business.

Luckily, the process of creating a functional content marketing strategy isn't as long and complicated as it may be imagined. Here is a simple exercise that can guide you in creating a great strategy. Start by writing down the questions and their answers then proceed to create your strategy from them.

1. Who is the audience?

Be really particular when determining your audience. It is the hardest part of the strategy-making process and the entirety of how to make a content marketing business but if you get it right, everything else will fall in its right place like a complete jigsaw.

To put it clearly, the audience is the centerpiece of your strategy. The quickest way to set off on this step is to understand your current customer base. You will have to do an extra digging if you don’t have an existing client base or lacks buyer persons.

Developing marketing personas can be an excoriating venture. However, there is an array of ways you can use to research your target audience. One sure way of hacking this is to study your competitors' case studies no matter how fierce your rivalry may be.

Case studies hold a vast wealth of useful information about the people you are targeting in a particular niche. Another way involves reading analyst reports which are produced yearly. What makes analyst reports to be reliable pieces of valuable documents is the fact that they are well researched and presented by industry experts.

Better yet, you can consider attending professional online networks and forums. Just like industry analyst reports, they are too organized by industry experts who know every cranny and nook of the world of online marketing. You can break the ceiling and conduct your own surveys, interviews and consult Google and Facebook audience insights. Here is a list of things you may seek to know:

What causes the audience to purchase services and products like yours?
What kind of results do they anticipate from the products and services similar to yours?
What impacts the buyers when evaluating the options at hand?

What aspects or features of competing services or products do the buyers consider to be more crucial? What do the buyers expect from each?
What causes other buyers not to buy services and products similar to yours?
What concerns make other buyers think that your services or products aren’t their best options?

Be careful not to be overwhelmed by it. Start small from the bottom and a talk to just a fistful of people first before proceeding to build your persona from the foundation you've laid. Henry Ford once said;
“something is better off than nothing at all”

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2. What are their online hangouts?

This is part of the previous step of knowing more and identifying your audience. Find out where the audience spends long times online but don’t spread yourself way too thin to ignore the essentials. Remember, excelling in just one or two essential channels is better off than lightly being present in many channels.

Once again, talk to the clients, conduct interviews (you can hire a firm to do them for you), visit industry forums and read industry reports to get a better understanding of where your audience chills on the internet.

3. What type of content do they fancy?

The information needed in this part should come from the step above. Does your audience like passing time on LinkedIn? Then content in form of in-depth articles, slide decks and whitepapers are excellent for such audience.

Do they prefer using Instagram? The short video clips with cute kittens can do well with them. If they are mostly on Facebook then list-posts and video might likely fit their style. If they spend even longer time on the medium then long-form storytelling may do the magic.

These are the questions and answers you need to have when navigating the path of how to make a content marketing business.
The main goal of this step is to determine the types of content that are and aren’t worth the interests of the audience. It ensures that you don't burn your resources and time preparing an unwanted type of content.

What is the best way of researching this? Try interviewing the industry leaders, conducting surveys, doing cold outreach using LinkedIn and Email, talking to existing clients and so on.

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4. What does the audience need to know? What results do you want the content to achieve?

Chances are that your readers won’t buy your stuff based on one piece of content. But I hope not. So try to figure out the goal you want the content to achieve. Determine the purpose of the content.

Furthermore, put into consideration the buying cycle and your sales funnel. What content would your customers view as helpful in each phase? Maybe you would like them to download a white paper from your website, sign up for your latest webinar or join the email list. Just make sure your initial offer is as attractive as possible and should be free, that’s the charm of learning how to make a content marketing business.

5. How will you do the tracking of the success of the content marketing?

A strategy is successful if it can be tracked. Figure out how you will track the success of the content marketing at every step – from engagements, traffic to conversion. What tools do you need? Facebook Analytics? Google Analytics? Would you try UTM parameters and link tracking? Also, are considering dedicating landing pages?

Conclusion

Thinking through this important stage and establishing the necessary tools on time can save you tones of frustrations.
In conclusion, the importance of considering strategy in the process of learning how to make a content marketing business can’t be taken for granted. Content marketing without the strategy is very much like boarding a bus to nowhere; you know you’re moving but you don’t know where you are going.



http://business44.comAbout Norberto Mercado
Online Entrepreneur, Content Marketing Expert, Freelance Writer And Developer Of Online Business. Blog Writing Service.

Local Small Business Social Media Marketing for 2018

Local Small Business Social Media Marketing for 2018 Image for Local Small Business Social Media Marketing for 2018
Social media Tips for 2018

Build Your Small Business with Social Media

Social media is here to stay – why not use it to market your small business? Social media websites like Facebook, Twitter and LinkedIn when combined with print advertising, direct mail or email marketing campaigns can help you build a larger, more diverse customer base. Social media marketing also allows you to interact with customers whenever. This means you can offer advice, suggestions, answer questions and concerns and promote new goods and services in real-time.

Getting Over Your Fear (or Dread) of Social Media

If you feel anxious just thinking about creating a social media marketing campaign for your business, you’re not alone. Many people think they will have to spend hours and hours chained to their laptop writing posts, uploading pictures and responding to questions – for very little in return.

Using social media to promote your business will take at least two or three hours a week to implement and maintain. Create a simple schedule that includes how many posts and images you want to upload and the amount of time you want to spend responding to customer questions and comments. Once you get into a groove, you’ll be able to adjust the schedule as necessary to maintain a strong online presence.

Unlike other advertising and marketing campaigns where stats like sales numbers, page views and opt-in numbers dictate success, social media campaigns are about building a community that may lead to eventual sales or increased exposure. Keep this in mind as you venture forth – the overall goal is to build your brand and contribute to the community – this can take some time before you see long-term results.

Always Post Quality Material

Posting for the sake of posting is not the best strategy when marketing your business using social media. To build trust and to ensure that people return to your pages often, you should provide quality content that informs or entertains.

If you’re unsure about the types of content to post, ask your audience directly. This is the easiest way to find out what your customers need. Then you position your goods and services as the way to satisfy those needs. Send out an email blast to those on your mailing list, post questions on social media pages or on your website, or browse through online forums pertaining to your business field to find out what your customers are searching for. Create material that addresses these concerns.

Remember that quality always beats quantity – there’s plenty of useless information online, don’t contribute useless information just to make a sale. Most people are pretty internet savvy these days, and will be able to recognize quality information from just another useless sales pitch.

The Advantages of Paid Social promotion

Paid advertising remains an effective and smart way to reach out to customers. This type of advertising reaches customers with immediate needs and also those who are researching their options. Create short, meaningful ads to place on Facebook, Google and other search engines to promote products, services, in-store events and sales. These ads can help increase traffic on social media pages and your website. Once there, people can browse your content, ask questions, book appointments or buy something.

Wash, Rinse, Repeat

There’s no need to continually develop new advertising and marketing strategies once you’ve found something that works. By combining one or two online or offline marketing methods with social media marketing, you should be able to reach customers and sell your goods and services on a regular basis without much fuss. Social media marketing can be fun and profitable as long as you provide relevant, thoughtful content on a consistent basis to your online community.

Local Small Business Social Media Marketing for 2018
Tips and Tricks for diving in to social media marketing your business in 2018! Cole Arienne

How To Make Competitive Content Marketing Business

By Norberto Mercado

http://business44.comBack in the 1990s when the dot-com boom was at its peak, businesses contracted SEO agencies to help in driving traffic to their websites. These agencies could stuff keywords in pages and resort to some extreme techniques of improving the rankings of the website and directing as much traffic as possible to clients’ websites.

Although some of the tricks used to generate traffic have become obsolete with time, SEO agencies are still in existence today and have since changed their tact to adopting other better ways of generating traffic in order to stay a step ahead of the rapidly changing world of content marketing.

However, if you look closely, you will quickly realize that SEO agencies are being given a run for their money by the more swift content marketing agencies.

As Seth Godin asserted,
“Content marketing is the only marketing left”.
Even individual business owners prefer learning the process of how to make a content marketing business to meet their own marketing needs and providing the service to others.

Businesses are fully aware of the need to maintain a steady flow of relevant content that will keep the eyes of their customers glued to their websites and even attract fistfuls of other clients. However, this feat is hard to achieve for some businesses owing to the costs of acquiring fresh content every day.

Another pressing issue is if that content is useful at all to the zealous clients. For this reason, businesses are turning to content marketing firms in hordes for help on how to crack the hard nut of content marketing.
You need to be smart in the world of content marketing to be really outstanding.

Most of the content marketing companies contracted to do the job tend to do the same thing for every client they serve. If you look at the industry, you will realize that you can come up with your own in-house strategy to create a formidable content marketing business.
Here is how to make a content marketing business:

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1. Begin by clearly defining your niche

“Traditional marketing tends to talk at people while content marketing actually talks with them” an anonymous thinker once said. Content is everywhere you look. Research has indicated that over a third (88%) of B2B companies have resorted to using content marketing.

This is supposed to mean that competition between content marketing companies is so fierce that these firms are barely on each others’ necks.

Good news is that there is an ingenious way of separating yourself from the 90% of the flock and averting the fierce competition. When you establish yourself to be a content marketing expert in a given niche of your choice, many clients will begin recognizing you with that line of specialization.

This will make you feel less heat from the competition outside. So instead of being a generalist agency, try to narrow down and concentrate on one industry. Having knowledge or experience in that specific niche while thinking of how to make a content marketing business can be an added advantage.

Unbelievably, there is high demand for specialized content marketing service in less “sexy” niches such as construction and dentistry. Nothing exceeds like excess. So instead of restricting yourself in the already-saturated market, it is prudent you begin offering content marketing services specifically to businesses within their chosen fields where generalist firms won’t be relevant.

2. Offer a variety of services for all budget slots

When you are just beginning, having a variety of services is considered to be imperative. Some clients will need little guidance on the content strategy they've laid out while others will want to be too hands-on. Other clients may require you to take full responsibility for the content strategy, its development and eventual marketing.

Please note that some small companies may be wary of risks involved and may prefer to test the waters of the strategy before investing in your more expensive packages. As a result, you should consider creating DIY packages that can be utilized by small businesses so that they can take advantage of the expertise being offered without much financial risk. Therefore, try offering such services as;

Content creation and marketing

Training of the in-house content marketing personnel

Email marketing

Social media marketing

Setup of web analytics and tracking

SEO and web design (some firms prefer hiring one company to do everything)

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3. Take the consulting strategy

If you are the expert who prefers pursuing strategy instead of the usual day to day tasks that entail content marketing then consulting may as well be a great option when if you’re pondering on how to make a content marketing business.

While many content marketing companies tend to stress on the hands-on strategy, consultants tend to emphasize planning, giving recommendations and strategizing.

A consultation will mean that you won’t be involved in particular tasks relating to the content creation, its promotion, and the eventual distribution.

Instead, you can opt to advise companies about the best practices needed in content successful content marketing and helping them create strategies that will distinguish them from their competitors.

4. Take an inventory of your closest competitors

Peeking in your competitors’ content marketing strategies and seeing how they are working can be highly valuable. One major reason why you shouldn’t keep it all to yourself is that if you don’t eavesdrop into your competitors’ businesses, they will do it to yours, so you have to do it anyway.

Therefore, consider cataloging each content site and medium. Capture everything from blog videos and articles. Each content type you look at gives you insights about the level of investment your competitors' have put into their content marketing strategies and the hustle they underwent learning how to make a content marketing business.

This “espionage-like” maneuver also gives you a glimpse of the range of topics, keywords, audience types and format types being used by your rivals. Some of the content types you should look out for include:

Blog articles – Short-form frequently published content gives you insight into the importance and range of content keywords and topics

Audio recordings and podcasts – Audio content adds color to how your rivals operate and how they view on some topics

Webinars – Upcoming and past webinars tend to give a deeper insight into certain topics of great importance to the audience.

White papers and e-books – white papers and e-books give a detailed content about key target topics.

Videos – no content gives a company’s tone like the visual content.

Presentations – SlideShare posts are an excellent content to highlight product content and thought leadership.

E-Newsletters – Companies tend to sort out their most valuable content and send it directly to their clients via the email.

Conclusion

These tips and tricks on how to make a content marketing business are only the basics. There is plenty of them out there tailored according to your strategy. The process of establishing a typical online marketing business is generic regardless of strategy.



About: Norberto Mercado
Online Entrepreneur, Content Marketing Expert, Freelance Writer And Developer Of Online Business. Blog Writing Service.


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