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Archive | February, 2018

5 Questions to Ask When Analyzing Your Content Marketing Ideas

5 Questions to Ask When Analyzing Your Content Marketing Ideas James Brockbank 1.4KREADSContent ideation can be tough.You often feel like you’re going round in circles trying to come up with that next big idea.One of the most difficult things to overcome during the ideation process, however, is being over critical too early on.Don’t put limits […]

What Facebook’s Latest Algorithm Change Means for Influencer Marketing

 Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups.In a formal statement posted on his own Facebook page, Mark Zuckerberg said:“We built Facebook to help […]

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