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11 Dallas Marketing Ideas That Can Help Local Businesses Grow

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With more than 1.3 million people residing in Dallas, according to 2016With more than 1.3 million people residing in Dallas, according to 2016 U.S. Census Bureau figures, having a strong local presence can help drive your business forward and build an impressive customer base. Part of establishing a strong business, especially one focused on local business, is becoming a name that locals recognize and want to shop with.

Getting to know your neighborhood and the people in it can put you on a first-name basis with the very ones who can ensure that your company succeeds. Giving back to those in the community that are helping support your business will show your recognition and allow you to grow in the city.

To get you going, 11 members of Forbes Dallas Business Council share some locally focused marketing approaches they’ve employed in Dallas, ones that have helped them successfully develop their business. Here is what they recommend:

1. Meeting People Face To Face

There is no substitute for having boots on the ground and meeting people face to face. In our business, that means meeting with local not-for-profits and charities, as well as local retailers that may offer our product. In a world that is increasingly technology-driven, personal relationships are still key. – David Grubbs, True Coffee Co.

2. Industry Workshops

The best locally focused marketing initiative we've employed is the Video Marketing World workshop here in Dallas, Texas. We bring together 500 marketers to the Gaylord Texan Hotel and Resort to learn all about video marketing from some of the best instructors on the planet. – Jeremy Vest, Vidpow LLC

Forbes Dallas Council is the foremost growth and networking organization for business owners in Dallas. Do I qualify?

3. Speaking At Local Events

Speaking on panels at local events is a great marketing initiative I use to inspire and educate others to do business with us. I have spoken on STEM panels to an audience of children, and the organizers would connect with us to discuss opportunities. Speaking at local events is a powerful tool to gain exposure. – Tiffany Ricks, Hacware, Inc.

4. Customized Marketing Materials

We've recently spent some time redesigning our sales materials to really reflect our brand and product vision. As part of this redesign, we integrated images that could easily be changed out and replaced. Now, whenever we're sending our materials to a new sales prospect, we customize them to include images of their own buildings. This has been well received and has led to more meetings – Bradley Joyce, Skyrise

5. Sponsored Instagram Posts

Our most effective marketing campaign in Dallas was our series of sponsored Instagram posts with Dallasites101 that generated interest around our partnership with the Southern Methodist University and our hospitality offerings on campus. – Adam Ward, Blockparty, Inc.

https://www.forbes.com/sites/forbesdallascouncil/2018/03/20/11-dallas-marketing-ideas-that-can-help-local-businesses-grow/ Part of building up a local business is drawing the attention they need from the clients they want. Here are some ways to reach out to the community. Forbes Dallas Business Council

Easy Facebook Marketing Strategy for Your Business — Mike Marko

Easy Facebook Marketing Strategy for Your Business — Mike Marko Image for Easy Facebook Marketing Strategy for Your Business — Mike Marko

“Easy Facebook Marketing Strategy for Your Business” written by Mike Marko.

Are you looking for an effective but simple Facebook marketing strategy?

As a business owner, it is an absolute must to be present on Facebook. Almost everyone in the world today is present and actively using the platform, making it the best place to reach customers, wherever they may be.  That’s why Facebook marketing is part of my Pervasive Presence marketing strategy.

With Facebook, it’s simply a matter of employing the right strategy to get their attention.

Competition is high on Facebook. Small businesses are easily overpowered by larger and more well-known brands.

This can lead you to get lost in the noise, and this is where the importance of a marketing strategy comes in.

In today’s article, we will discuss the benefits of using Facebook and the right Facebook marketing strategy to employ in order to make maximizing the platform easier for you.

Facebook Marketing Strategy in 6 Steps

Marketing a business on Facebook is simpler than other social networking platforms. However, since it has a huge number of active users, a single mistake could greatly impact how people perceive your business.

Success does not happen overnight as well. Just like other aspects of your business, online marketing should be carefully thought of and planned.

So what is the easy Facebook marketing strategy that can make a difference in how you market your business online?

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Step 1. Make a Plan That Will Directly Affect Your Needs

A business on Facebook should take advantage the large number of active users available. Your Facebook marketing strategy should specify how to reach your target audience sufficiently and address their needs that can be offered by your business.

A well-thought marketing plan should capitalize on your potential Facebook fans. Study how your business could increase its sales, build community, keep up with competitors, and get more audience using Facebook.

Increase Your Sales

There are many ways you can increase your sales on Facebook. While this can naturally come as a result of building engagement and relationships with potential consumers, this can also be done in a more direct way.

Direct your audience towards your website (if you have) by providing a link to it in your posts. If you choose to advertise, ensure that your ad leads them to your website once it has been clicked on.

Build a Community

Successful businesses are the ones with a great community and customer service. Use your page to respond to all of your customers’ messages and inquiries promptly.

If a customer shares a feedback, take it into consideration. This can help improve your business and make your customers feel valued.

Keep Up with Competitors

Facebook is a great tool to keep up with other businesses in your area.

To be able to keep up with your competitors, you need to counter their business strategies. You can easily do it by tracking their activities and using it as a basis for your approach to your target audience.

Always keep yourself updated.

Remember, knowing the trends in your niche will help you gain an edge on your competitors. You can take advantage of the trends to increase your page’s visibility and increase its engagement.

Get More Audience

Facebook has unique advertising options that allow your posts to reach specific users. This can be filtered by indicating the demographics and psychographics of the audience that you want to reach, ensuring that your posts will only be seen by those who are relevant to your business.

Broadening your audience can help your business in a lot of ways. The main benefit being a large number of Facebook followers can help you expose your page to more potential customers.


Step 2. Study Demographics

Studies have shown that Facebook is still the most used social networking platform by people who fall between 18 to 29 years old.

Studies also show that 81% of people in rural and urban actively use the platform, while suburban areas make up 77%.

Ask yourself who you consider to be your target audience and make a study out of their online behavior. The results can then be used to creating your Facebook marketing strategy.

Step 3. Schedule Your Posts Carefully

Facebook allows you to be creative when creating content for your page. However, to ensure effectiveness, posts must be published at the right time when the audience are available to see them.

Publish your content when most of your followers are online and make sure that your content is relevant to your business. Use high-quality images and videos because the quality of your content is important to your followers.

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Types of Facebook Content

Though your Facebook page is made for your business, it doesn’t mean that your posts should only consist of promotion. In fact, 57% of social media users are annoyed seeing advertisements on their news feed.

Focus on creating interesting content instead that is relevant and provides value to your customers. Here are the various types of organic Facebook content that you can use to do so:

  • Status.  These are plain text messages that can sometimes contain a colored background. Consider using this for announcements.
  • Images.  A Facebook post with an image can get more engagement than a plain status.
  • Videos.  Only 15% of videos on Facebook are watched with a sound. Try uploading an interesting video with a caption to get the attention of your target audience.
  • Links.  Links are used for sharing news and your blog content.
  • Facebook Live.  A Live post can get three times more engagement than any of Facebook’s organic content.  Longer Live video can get more engagement.
  • Facebook Stories.  Stories are based on Instagram stories, and are currently trending on Facebook.

Scheduling Your Posts

Remember that the more people see your posts, the more engagement you will receive. This increases the chances of boosting sales. Study the past performance of your content to see which day and time receives the most engagement.

Consider using those as the standard publishing time for your posts.

There are a lot of social networking tools that can help you schedule your posts. These tools can help you set up your posts across all networks and build your Facebook content for weeks in advance.

Step 4. Determine Your Facebook Ads Strategy

Advertising on Facebook is better than other social networking platforms. It gives you a lot of filtering options that can help you reach target audience easily. Every money you spent on your advertisement would always give you something in return.

If you’re just starting to advertise on Facebook, start bidding at a lower price and filter the audience to narrow it down to your target market. This can be done by interests, pages they liked, or behavior-based targeting categories.

It’s better to start experimenting first before you start investing huge money in your ads.

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Step 5. Don’t Wait for Your Audience to Interact First

Communication and engagement with your followers should be part of your Facebook marketing strategy. Don’t wait for your target audience to interact first, always be the one to make an effort to communicate.

A simple interaction such as replying to a comment or status means a lot for your Facebook fans.

Use your business page to form a community for your fans to discuss and share anything related to your business or industry.

Step 6. Mistakes You Need To Avoid

Despite following previous steps outlined above, it is also important to know the mistakes that you should avoid when marketing on Facebook.

Here are the mistakes you need to avoid while using Facebook for your business:

  • Too many promotions.  Frequent advertisements would only annoy your Facebook fans.
  • Focusing on getting Likes.   Likes would bring your business nowhere. Instead, focus on making great content to get more engagement.
  • Providing incomplete information.  Your business page should include anything your customer needs to know about your business. It’s important to make a good first impression on Facebook users who are viewing your page.
  • Too many lengthy posts.  Short posts with only 250 characters get more engagement than the lengthy posts. Though keep in mind it is good to go for occasional longer posts to ensure the viewer is longer on the post (thus giving signals to Facebook that your content is of value to its users).
  • Frequently making irrelevant posts.  Unrelated contents would make your Facebook fans lose interest in your page. You can still comment on what’s happening around you but make sure that it’s related to your business.
  • Not paying attention to queries, personal messages, and comments.  Unanswered messages would always leave a bad impression on your business.

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Final Thoughts About Easy Facebook Marketing Strategy

Facebook marketing is an important part of the Pervasive Presence Engine to help ensure that you get your business found by customers.

Your Facebook marketing strategy should always focus on your target audience and it should address the needs of your business. Making unrealistic goals and focusing only on likes and shares is a big mistake.

Focus on how you can increase your sales, keep up with competitors, and get more audience by using Facebook. Start studying demographics to know who and how you could reach your potential customers.

Your content should be posted when most of your Facebook fans are active. Don’t wait for them to interact first. Instead, be the one to make an effort to communicate in order to build a community. Also, remember the mistakes you should avoid in using Facebook for your business if you want to succeed.

If you have questions regarding our easy Facebook marketing strategy for your business, please leave them in the comments below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Promote Business on Facebook with 7 Easy Steps
2. How to Promote Your Business on Facebook Effectively
3. 23 Facebook Organic Reach and Engagement Tips

Easy Facebook Marketing Strategy for Your Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Easy Facebook Marketing Strategy for Your Business

Also published on Medium.

https://www.mikemarko.com/facebook-marketing-strategy-business/ Are you looking for an effective but simple Facebook marketing strategy? Facebook can be a great marketing platform. That's why I want to share with you an easy Facebook marketing strategy you can Mike Marko

3 Content Marketing Tips for Your Service Business

3 Content Marketing Tips for Your Service Business Image for 3 Content Marketing Tips for Your Service Business
Marketing / Content Marketing
Find out what content marketing is and what types would work best for your service business.
– Guest Writer
5 min read
Opinions expressed by Entrepreneur contributors are their own.

The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly is content marketing, and how can you use it to market your services online?

Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, articles and social media posts. It differs from other types of marketing, such as direct response and brand marketing, in that it doesn't explicitly promote a brand but is intended instead to stimulate interest in a product or service by creating helpful, informative content designed to highlight your expertise and solve a problem.

This content can include blog articles, social media posts, white papers, case studies, videos, infographics and more.

Why is content marketing so effective for selling services online? Because content marketing:

  • Tells a story. In content marketing, telling is selling. In this case, you're telling your brand's story in an authentic, not overly sales-y way that answers your target audience's ques­tions and demonstrates to them that you and your service are the answer to their prayers.
  • Builds your expert reputation. As people respond positively to your content marketing pieces, trust in you and your brand grows. Over time, people begin to see you as an expert in your field or specialty. You become a valuable resource, and a sig­nificant number of your followers will become your clients.
  • Creates engagement. Timely, relevant pieces that interest and engage your readers are the main ingredients of content marketing. When someone responds to a question you posed on Twitter, replies to your blog post or answers an emailed question, the prospective customer has made the decision to reach out to you. This gives you the opportunity to deepen your relationship with them and ultimately, hopefully, get the sale.

Let's look at some ways you can use content marketing on your website to grow your service business.

Content that solves a problem

Content marketing requires a softer touch than other forms of mar­keting. You can still sell, but your message needs to be more helpful than sales-y. Why do people request your service?

Because they have a problem that only you can solve. You're not a provider of X, Y or Z service; you're a problem solver.

What if you offer a resume-writing service, for example? What problem do you solve? You're not just selling resumes. You're selling a brand-new life for someone who wants to move up in the world or transition into a new career. Their problem is, they're tired of being passed over for jobs for which they'd be a perfect fit. Their problem is, they need more money to survive.

Think about the problems you solve with the services you're offering, and craft content that does just that. This shows prospects that you're the best person for the job. Ideally, you want prospects to think, “If he gives away this much great information for free, imagine what I'd get if I paid him.”

Content marketing is viral marketing

Content marketing is, in large part, about sharing. Create helpful, interesting and informative content that your viewers will want to share with their friends. Well-written blog posts, insightful infographics and how-to videos that solve a problem your website visitors have is a great way to encourage sharing behavior. Ask your visitors to share the content with their friends, and make it easy to do so by including share buttons for sites like Facebook and Twitter. In this way, your marketing messages get much wider distribution beyond their original audience.

Content is more than just the written word

People share valuable content with friends and colleagues even more readily than they do product or service information. So content is a very viral type of marketing and gets passed along more often than pure sales messages.

Not all content has to be an article, book or blog post. If you have the means and the technical know-how, you can also create how-to videos, host a podcast, conduct a webinar or create infographics that highlight your expertise.

Posting regular, dynamic content like this will not only make your website “sticky” by encouraging return visits, but it will be shareable and highly popular. In fact, visual content is 40 times more likely to get shared on social media than other types of content, according to social media management firm Buffer. And infographics are actively shared by users on social media.

https://www.entrepreneur.com/article/310511 Find out what content marketing is and what types would work best for your service business. Robert W. Bly
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