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How Kardashians Make Money via Social Media Influence?

In social media, a celebrity with a large following is like a TV show enjoying high ratings. The more followers and active the celebrity is, the more in demand he/she becomes for endorsements. In other words, celebrities with millions of followers will … How the Kardashians and Other Celebrities Make Money Using Social Media Influence?
In social media, a celebrity with a large following is like a TV show enjoying high ratings. The more followers and active the celebrity is, the more in demand he/she becomes for endorsements. In other words, celebrities with millions of followers will make more money because of their social media influence. Before the birth of social media, companies or organizations had to book the celebrity and hire an advertising company to implement the commercial campaign. A short advertisement could cost a lot of money, time and effort. The company had to pay thousands to millions of money just for the ad to be shown on TV, billboard and other advertising venues.

How to actually make money from social media

(Editor’s note: Peter Shankman is the founder of HARO. He submitted this story to VentureBeat.) When I speak at conferences catering to small businesses, I usually show up an hour before the conference starts. I check in, but don’t pick up my own badge. How to actually make money from social media
When I speak at conferences catering to small businesses, I usually show up an hour before the conference starts. I check in, but don’t pick up my own badge. Instead, I scan the badges already spread out, and grab someone else’s – usually someone who runs a small business. The biggest problem with Social Media is that too many people talk about it and not enough people actually use it to generate revenue. Marketing in the form of social media, and actually driving sales and generating revenue, makes you skilled in social media – not the word ‘guru’ or having a lot of Twitter followers.  Believe in what works, and nothing else.  
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