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How To Make Money With Facebook | Investopedia

Investopedia

Your first step to becoming financially successful with Facebook is to set up a professional page for yourself or your business. Pages serve the same function as individual profiles in that users will go to them to see pictures, read news updates, and … How To Make Money With Facebook
Your first step to becoming financially successful with Facebook is to set up a professional page for yourself or your business. Pages serve the same function as individual profiles in that users will go to them to see pictures, read news updates, and gather general information about your business. But unlike regular profiles, Pages have additional features and tools that allow you to promote posts and analyze audience data. You may be tempted to post nothing but links to your products and services, hoping people will just magically convert and buy whatever you’re selling. But if you look at the Facebook feeds of large companies like Starbucks (SBUX), Nike (NKE), and Mastercard (MA), you'll see that they’re not just promoting their products — they’re sharing ideas, music, and other entertaining posts that captivate their followers.  

How Will Facebook Make Money? | PCWorld

For many people, Facebook is the first stop in any Web surfing session. It has developed into a highly engaging combination of online bulletin board, personal scrapbook, and group communication network. But did you ever wonder why, being all those things … How Will Facebook Make Money?
Many Facebook observers believe that the company hopes eventually to license parts of its “social graph,” or profile information database, to external marketers and advertisers who might use it to target ads or other content to potential customers. But to be useful to marketers, the user data must be set to “public,” and Facebook has come under intense scrutiny over its handling of the privacy of its users' data of late. In light of the current backlash, any quick moves by Facebook to monetize its user data could prove disastrous. But some Web marketers, including Media6Degrees, are steering clear of Facebook user data, fearing that using it could sweep them into the center of the current privacy firestorm alongside Facebook itself. Though Media6Degree's success depends entirely on the breadth and depth of its database of (social) people, Phillips says that his company has no interest in adding Facebook's data to its current collection. Why? Because Facebook's massive database is full of PII, and the stigma associated with such data is so great right now that Media6Degrees might face a privacy backlash of its own if it added some of that content to its database.  
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