“From an online reputation point of view when you are trying to address issues you take them offline,” he says. “I wonder whether Twitter is quite blatantly undermining its shame power. It doesn't address the emotional feel-good factor, the vindication a complainant feels when they get to flame a business on Twitter. It looks like Twitter is trading it in for commercial relevance.” Well said, Geckko. It confused me, too. I'm a sole trader (I've no idea how twitter would identify me as a legitimate business. In most cases it's wrongly assumed that you have to be a company) and I've no problem using direct messaging, as rare as it has been needed (and not for flaming or crisis management but simply direct communication). I assume twitter are increasing their pay-per-use functionality, as with promoting posts to a chosen target audience – another simple means of stating things (if that's the case).
Twitter offers escape from social media flaming for businessSocial media can be a dangerous place for business. Just look at the reaction last month when … and is “excited about making future announcements over the next few months”. Online reputation management expert Gerry McCusker says the new features appear … Twitter offers escape from social media flaming for business
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