Small business owners need to be realistic about their advertising campaigns. Typically, of course, they'll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you're unlikely to find a simultaneously effective and inexpensive channel for your ads. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn't. This doesn't mean that you won't need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.
The 6 Best Advertising Strategies For Small Business – EntrepreneurSmall business owners need to be realistic about their advertising campaigns. Typically, of course, they'll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you're unlikely to find a simultaneously … The 6 Best Advertising Strategies For Small Business – Entrepreneur
The nine best free apps for small businessDan Kranjcic is a newcomer to small business but he's already found his smartphone invaluable. The former head chef at Cecconi's restaurant started his own catering business aimed at schools last year after securing a contract for Camberwell Girls Grammar … The nine best free apps for small business
On site: Dan Kranjcic in the canteen at Camberwell Girls Grammar. New approach: Dan Kranjcic uses his iPhone to help run his business. Photo: Pat Scala Kranjcic started Pinwheel & Co with an investment of $50,000 to purchase commercial kitchen equipment and stock. Free apps that Kranjcic uses include the WordPress app for maintaining Pinwheel & Co's website, Instagram and Facebook for marketing the business on social media, TinyScanner for scanning receipts, MailChimp for sending out newsletters, and Asana for project management. Spotify is also essential for music in the kitchen.It's no surprise that companies frequently downsize and expand, and outsourcing can be a cost-effective way to gain access to expertise at a fraction of the cost. Outsourcing certain marketing efforts can also alleviate your staff's bandwidth so they can focus on what they do best. When weighing the pros and cons of outsourcing your marketing responsibilities, consider the following when making your decision: Strategy stagnation. PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
Are There Signs When Small Businesses Should Outsource their Marketing?NEW YORK, April 20, 2016 /PRNewswire/ — Small businesses are continually looking to grow their company and improve their revenue, but is outsourcing their marketing considered an essential aspect to their growth strategy? It's no surprise that companies … Are There Signs When Small Businesses Should Outsource their Marketing?