NEW YORK, April 13, 2016 /PRNewswire/ — As small business marketers begin to map out their next marketing campaign, return on investment (ROI) is one coordinate that shouldn't be missed. In order to evaluate the success of a campaign, marketers will … 3 Ways to Measure the Effectiveness of your Small Business Marketing Campaigns
In order to evaluate the success of a campaign, marketers will determine what kind of results the program delivered, but that can be quite a daunting responsibility when there are so many variables that affect marketing ROI. In her latest post she suggests that businesses shift away from return on investment and instead focus on return on innovation. When creating your next campaign, consider monitoring these factors instead: Engagement: Once you have a clear picture as to who your target audience is, you'll want to begin to monitor how they are interacting with your messaging. PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.Now, whether or not you want your readers to lick their computer screens is up to you, but you definitely want them to look at your blog as a source of “nutrients” they need to return to and consume. A small business blog is a marketing tool, but marketing is a nebulous term, especially if you’re an entrepreneur just starting out. It’s a place where you find your customers, feed them information, and position your value — the equivalent of a digital salt lick. Search engines also look for important keywords that searchers are looking for. Depending on how many of those words your website has, it will drive up your site’s relevancy, or weed you out of the running based on a lack of it. So before you start a blog, you should be mentally searching for the intersection of what your potential customers want to know, and any specific words or phrases that they might search for in order to find it.
Why Your Small Business Must Start a Blog – NewsTimesA small business blog is a marketing tool, but marketing is a nebulous term, especially if you’re an entrepreneur just starting out. You probably think of marketing and sales as synonyms, interchangeable in definition and in purpose. They’re not. Why Your Small Business Must Start a Blog
6 Effective Marketing Tactics to Borrow From Big BusinessesFortunately, what today’s small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big ones. 6 Effective Marketing Tactics to Borrow From Big BusinessesEven without a big budget, it’s still possible to have a strong marketing strategy (Image: iStock by Getty Images) Established businesses have one obvious advantage over their younger counterparts: Deep pockets. Keep an Editorial Calendar for Your Company Blog Most small businesses can’t afford to bring an entire editorial staff on board, but they can still reap the benefits of a regularly updated company blog by using a good editorial calendar tool. By planning post topics in advance, business owners can source the best writers for the job and choose the optimum time for new content to go out. Building a presence on major social media platforms like Twitter and Facebook can be an effective and low-cost way for startups to get a lot of exposure relatively quickly. On the other hand, keeping social media accounts updated is a time-killer. It’s not just the time spent finding content to share: Time wasted logging in and out of different accounts multiple times a day adds up quickly.