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4 digital marketing secrets every entrepreneur should know – Chicago Tribune

4 digital marketing secrets every entrepreneur should know – Chicago Tribune

chicagotribune.com Figure out what works best for you, and spend your money … online presence. Companies that make lasting connections with their customers and do exceptional work get more traffic to their websites as a result. Word of mouth is the most powerful marketing … 4 digital marketing secrets every entrepreneur should know
For many small business owners, digital marketing isn't so different from auto maintenance. If you sometimes wonder if there are things your marketing agency isn't telling you, you're not alone. As the founder and CEO of FiveFifty, a digital marketing company, I'm ready to give you an educational look at what's under the hood so you can make sure your digital marketing efforts are running at peak performance. The most important aspect of any website is outcome. Modern aesthetics and design elements should always come second. If your existing website is creating successful outcomes — that is, it's easy to navigate, effectively communicates what your business does, clearly tells customers why they should choose you and drives conversions — don't let a Web agency convince you to spend the money on a major website redesign.

Seven Marketing Skills All Entrepreneurs Need to Know Online

seo-learning If you aren't aware of the power of SEO, then it is time to learn … you just need to make sure you aren't forgetting about this type of content. 7. Email Marketing In the world of online advertising, email marketing isn't exactly a new concept, but … Seven Marketing Skills All Entrepreneurs Need to Know Online
When it comes to being a successful entrepreneur in today's demanding market, it is important that you not only know how to market your business but that you learn how to market your business online. There are so many different tools and resources available for business owners today and opportunities that they can utilize in order to grow their business. Here are seven of the online marketing skills that every entrepreneur should know. SEO If you aren't aware of the power of SEO, then it is time to learn more about how the right SEO efforts can transform your search engine results. Simply put, a campaign that includes SEO optimized content increases your chances of appearing high on search engine results. There is no denying that search engines such as Google are the number one way that people find new companies online. The higher you can get your company to appear on these results rankings, the more people will find their way to your business. Manish Bhalla, the CEO of FATbit Technology has said that companies who are not taking advantage of an SEO strategy, regardless of their industry, are missing out on major opportunities.  
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