Here's a great article
Yesterday we talked about how important is to track clicks and sales. That you will not ever know how to improve your sales if you're not tracking metrics. Today, I'm going to talk to you about something a lot of affiliate marketers do not do, that they really need to do if they are serious about improving conversion rates.
So, if you're serious about making money through affiliate marketing, and since you've read this far with me, I am betting you are, you'll learn all about this important element of affiliate marketing. That important element is split-testing. I mentioned it earlier and talked about it a little bit in my blog post called: Simple strategies for increasing your affiliate income.
Simply put split-testing is setting up at least two slightly different versions of the same advertisement, offers, landing pages, sales page, keywords, email and more to find out which one leads to better conversions. You will then go back and do what I talked about in the last blog post, which is study your click throughs, and sales numbers to determine which version works best to bring home the money. By changing only one small part of each version, you'll be able to tell what is working and what is not working. You don't want each version to be vastly different because then you don't really know what is causing the different response.
If you want to be really super successful you can start with four to five very different advertisements (or whatever it is you're testing), then choose the one best performing ad out of those to start your A/B testing. Using that best performing ad change very slight things about it to improve it to find out what converts better. You might change the size, wording or color of the headline. You might change the size, location or color of the “buy now” button. But remember, it's better to do at least the A/B testing than no split-testing at all if you can't start with more ads first.
Do the same thing with all the other marketing that you're doing. Split-test subject lines for email marketing messages. Split-test landing page headlines, or buy button sizes, shapes, and locations. Really, what you can split test is endless. It's important to do it so that you can make all of your marketing better each time. By finding out which of two different options are best, you can improve upon almost any type of marketing collateral.
You can also use split-testing to figure out when is the best day, and what is the best time of day to send email marketing messages. Simply send out the email marketing message with the same subject line but send it at different times of the day, and on different days. If you are checking open rates, and click throughs, and sales, you'll be able to easily tell by looking at the numbers what is working and what is not working.
I'm glad you read my blog post today and I hope you're enjoying this as much as I am. Tomorrow I'm going to talk about effective ways to promote products. See you then.
To start earning click here: ===>http://www.GoProfitSite.com
For your success,