How to make a competitive content marketing business? This is a question that is often asked by business owners who want their services and/or products to become well-known on the market in order to garner a following and thus consistent meaningful profit. There are ways to make this happen, but there are several steps that one should undertake (below).
The 411 on Structuring a Competitive Content Marketing Business.
Who Is Your Audience?
This is a question that numerous business owners tend to not ask themselves; therefore, their content ends up not being engaging and thus not able to stand out. Contrary to popular belief, it is best to write for a particular group than writing with the intent of capturing the attention of everybody.
Just take a glance at the current and past television programming. All the television programs that one can watch have always been geared toward either an age group or a specific group of people. There are soap operas, which are serial dramas that are produced for housewives. They come on around lunchtime, as producers know that this is the time when housewives take a break from cleaning and cooking and want to relax in front of their TVs.
There is QVC, a channel geared toward men and women who want to purchase items but prefer to do so from the comfort of their own homes. There are also the Disney Channel and the Cartoon Network, which were created solely for children, as there were no channels for them. Due to asking themselves what type of audience they wanted to attract with their channels, the creators of these television networks were able to become the go-to option for their respective audience.
It is important to note that content marketing is not a short-term strategy; it is a long-term strategy that is based on structuring a strong relationship with the audience that you are targeting by providing them with content that is of high-quality and always consistent.
Walt Disney once said, “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.” This is very true. Disney kept moving forward, trying to make the industry take a 180-degree turn, showcasing new things that would attract his target audience. We must say that he did not fail one bit in doing so!
“We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.”
Analyze the Content of Competitors
A great strategic marketing approach is one that focuses on creating consistent, relevant, and valuable content. In order to stand out with your content, you must first analyze the content that is being produced by competitors. By taking inventory of the content of your competitors and evaluating its quality and quantity, you should then go ahead and think about how you can provide content that is superior.
There are a lot of major companies around the world that were able to achieve their current success due to analyzing their competition from the beginning; take McDonald’s and Walmart, as the perfect example of this statement.
Before the fast-food restaurant McDonald’s was established, the eight brothers who created it analyzed their competition. At that point, there were a few fast-food places in the country, including White Castle in Kansas, but there were none in Illinois, making it the perfect opportunity to present the community with this type of restaurant.
The McDonald's brothers knew that if they opted to establish the common type of restaurant that everybody was used to seeing, it would just become one of the bunch.
Being just another fast-food restaurant was not enough to stand out, even if they were the only ones in town; therefore, the McDonald’sbrothers decided to provide a unique menu. This is a perfect example as to how you should do your best to provide superior service to your visitors.
Due to the founders doing this, they were able to beat their competition in the profit department, making these fast-food restaurants stay behind. Right now, McDonald’s is the largest fast-food restaurant chain in the world. It can be found in 119 countries, and it appears that this number will continue to grow.
Ray Kroc, who helped the McDonald’s brothers make this restaurant what it is today, once said: “McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.”
Bombarding with Content from Every Angle
“McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.”
One of the biggest mistakes conducted by business owners is just opting to provide valuable content utilizing one medium. You should take advantage of all the mediums that are available. There are several online companies that have been able to become popular due to providing blog articles, podcasts, webinars, videos, eBooks, presentations, and even newsletters.
It is important to establish that these tools should go hand in hand with the services and/or products that you are offering the public.
Now, there are many companies that provide them for a fee, which is a huge mistake. You should provide them with 100% free of charge in order to build a strong relationship with your audience. Profit can definitely come later.
Take a look at wordpress.com; this website offers a lot of different tools for free, but it also has a section that sells tools that can bring their members even more benefits. Due to providing free tools, they have been able to capture the attention of the public, not scaring them away. Offering free things can actually help you target your audience quicker, which is the main goal that you should want to attain at the end of the day.
Be Like the Greats!
If you were asking—How to make competitive content marketing business?—now you know how easy it can be if you take the previously mentioned into consideration. Those great companies that are on the market have already done so and thus have a strong relationship with their target audience. Put them to the test so that you, too, can begin to benefit from this and other aspects.
About: Norberto Mercado
Online Entrepreneur, Content Marketing Expert, Freelance Writer And Developer Of Online Business. Blog Writing Service.