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How to Use Facebook Groups for Your Brand or Business | Social Media Today

How to Use Facebook Groups for Your Brand or Business | Social Media Today Image for How to Use Facebook Groups for Your Brand or Business | Social Media Today

Starting and maintaining a Facebook Group may seem a little daunting, but it can be a great way to add more value to your audience.

In this post, we’ll take a look at how you can run your business Facebook Group efficiently, and use it to maximize your Facebook reach and engagement.

Why use Facebook Groups?

Research from Facebook shows that groups are seeing a lot more engagement than Pages. This is because Facebook groups enable members to start conversations more seamlessly than a Facebook Page does, while it's also part of the broader shift away from public sharing to discussions in more enclosed, private space.

Now I know what you’re thinking: “Dhariana, you’re really asking me to put another social community on my plate?”

Yes I am, but only if it makes sense for your business, and/or if you have the time to maintain a Facebook Group.

Underlining this, here are some benefits that branded groups can provide:

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1. Provide extra value for customers

Your Facebook group can easily provide extra value for your customers.

You can use it as a space to do more deep diving into subjects, or as a testing ground for new ideas. It’s also another way for your audience to connect with you, and each other, which can help to facilitate the growth of brand communities.

2. Create a sense of community

Your best bet in building relationships with your audience in the social media landscape is to build relationships and a sense of community.

This, of course, can be a little difficult via post threads and comments, and building a community on your own website can take tech (and money) that you may not have access to. Facebook groups enable you to build a sense of community when you lack the technology to build a community within your website.

As noted in the previous point, members can start conversations among themselves, and eventually even answer each other’s questions.

You can even use groups for your own teams within your company – this can be a way to keep everyone in the loop, and even build company culture with teams that are remote, or just not in the same location all the time.

I'm part of a brand ambassador group for a company I work with, and it’s a fun way to connect with ambassadors from my city, talk about the brand events and share our work and experiences.

3. Create a sense of exclusiveness

Everyone wants to feel special right? Private Facebook groups can provide just that.

With both private and secret groups you need to approve members as the group admin, which means that only people who you accept into the group can be active there. The main difference between the ‘private' and ‘secret' group options is that private groups can be found in search, while secret ones cannot.

Both options can help build a sense of exclusivity for the people you allow in, while it also makes content you share in such groups only available to those who are part of them. This can be great for event attendees, course subscribers etc.

I have a Facebook Group dedicated to those who join my email list or sign up for my social media resource library. Each subscriber gets the link once they join, and in the group, I take and answer any extra questions about my posts, as well as general social media questions and more.

4. “Beat” the algorithm

Since, as noted, Facebook Groups generally see higher levels of engagement than Pages – and posts from groups in which you're regularly active are also given higher status in the News Feed algorithm – creating and maintaining a group can be a way to “beat” the algorithm and get your posts seen by your group members.

It's not a solution, as such, you can't ever circumvent Facebook's algorithm limitations, but its another way to generate more exposure, and boost awareness among your Facebook audience.

How to use Facebook Groups Effectively

Okay, so now that we’ve covered a few reasons why Facebook Groups can be a great asset to your social media portfolio, let’s go over some tips on how to run them effectively.

1. Fill in all sections

Just like I recommend you fill in all the information in your social media bio, you also need to fill in all the information in your Group.

Helpfully, Facebook walks you through each section when you set up your group.

2. Set the rules

Group rules are important for keeping all things in order. Facebook has some pre-populated rules in the “rules” section of your group (including ‘no spam', ‘no hate speech'), but you should feel free to add your own.

Creating group rules will set the tone for the behavior of members, and protect you if you have to kick anyone out for breaking the rules.

3. Post regularly

As per usual, consistency is a key element in building interaction on any social media platform.

It can also be the most difficult. My advice here is to create weekly themed prompts and sprinkle in some open-ended questions to get your members to chat a little more.

Using a management tool can make the task a little easier – especially if you’re managing multiple groups – so while you’re already plugging your content into the tool, you can go ahead and schedule your Facebook group posts.

Some tools, like AgoraPulse, enable you to set your posts to recurring, so you don’t even have to think about scheduling the same things every week – you can concentrate on the posts that will build more engagement.

4. Respond to posts

You should always ensure that you respond to any posts or questions your members post in the group to spur further engagement.

5. Create exclusive content for your group

Aside from prompts – and being able to chat with others who are going to the same event, taking the same course or using your product – you need a little something more to keep the attention of your group members.

This is where group exclusive content comes in. It doesn’t have to be complicated – it can range from a group-only discount, a group-only download, or even just you hopping on live sessions within your group.

6. Check your analytics

Facebook Groups also now have analytics. As with your regular social media profiles, keep up with looking at your analytics to know what’s working.

There are so many ways you can use Facebook Groups for your brand or business. Hopefully these notes have given you some inspiration for your own groups strategy.

A version of this post was first published on the Dhariana Lozano's blog.

https://www.socialmediatoday.com/news/how-to-use-facebook-groups-for-your-brand-or-business/538437/ Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses. Dhariana Lozano

Why Storytelling Became the Hot New Skill In Business

Why Storytelling Became the Hot New Skill In Business Image for Why Storytelling Became the Hot New Skill In Business

You may think business is all about the numbers, but experts say today, more than ever, it’s about “story.” And that makes storytelling a skill almost as critical in business as corporate accounting is these days.

In a world swimming in noise and content, it’s all the more crucial that brands and their messages resonate and stick in the minds of people, explained Desiree Gruber, founder and CEO of Full Picture, a brand management and production company.

Gruber, who is credited with creating Project Runway and orchestrating Michelle Obama’s very viral turn on Carpool Karaoke, is a master of buzz. But speaking at Fortune’s Most Powerful Women Summit in Laguna Niguel, Calif. Monday afternoon, she noted the business of creating it has gotten tougher.

Twenty-five years ago, she explained, the formula was a lot simpler: press release, a story in the New York Times Style section, and a segment on Jay Leno or the late night show du jour. Those outlets are still useful, she commented, but today, they’ll at most get you “a ripple.” Back then, they created a splash according to Gruber.

She added that companies today have to be focused not just on telling their stories on all relevant platforms, but “activating” customers and fans to tell their stories for them. She noted you need people who are “loyal and loud.”

Tamara Ingram, Worldwide CEO of the ad agency J. Walter Thompson, agreed that well-executed storytelling is essential for doing business in 2018, and that it’s harder than it used to be. She stressed the importance of a brand’s story being authentic and true to a brand’s deeply-rooted purpose.

The executives agreed that storytelling is also key for individuals in their careers. Gruber noted that while women are often hesitant to brag or tell their own stories, they miss out on opportunities when they don’t. She urges everyone to work past the “cloud of fear” that surrounds personal storytelling by practicing.

http://fortune.com/2018/10/01/storytelling-skill-business/ Executives discuss the power of storytelling in business at Fortune's Most Powerful Women Summit. Erika Fry

4 Social Media Marketing Tips for Home Based Business | EllenKay

4 Social Media Marketing Tips for Home Based Business | EllenKay Image for 4 Social Media Marketing Tips for Home Based Business | EllenKay

4 Social Media Marketing Tips for Home Based Business

Have you been trying to build your home business on social media, and it just doesn’t seem to be working? Here are 4 Social Media Marketing Tips that are easy to implement so you can focus on building your home based business.

Why Social Media

There are many ways to meet new people to build your business. Social media is my preferred place to build your home based business since there are so many people there on a daily basis.

Since I have limited time for building, I also find it much quicker to meet new people and build relationships with them on social media.


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4 Social Media Marketing Tips for Home Based Business

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Social Media Marketing Tip #1 – Pick One

Pick one platform, and master it.

Pick one social media platform, and master it! Click To Tweet

It doesn’t matter which social media platform you want to use. They all work.

You choose which platform you want to be on, whether that’s Facebook or YouTube, Twitter, Instagram, Google+. You pick the platform that you want to be on.

Focus on that platform, and learn everything you can about that platform until you achieve mastery on that particular one. Once you have achieved mastery, you can move on and select another platform to add to your social media marketing.

It is so important though to focus on just that one. Otherwise, you will be doing a little bit here, a little bit there, and your efforts will be so watered down. You will not make real progress on any platform because you’re focusing your efforts in too many different places.

I encourage you to pick one platform. Learn everything you can about that platform before moving on to another.

Social Media Marketing Tip #2 – Style Content For That Platform

Share content that is specifically styled for that social media platform.

Each social media platform is just a little bit different. Let’s take video, for example. Video is very popular on any platform that you go to, but every platform has its own specific style of video that is most shared on that platform.

For example, the videos shared on Facebook are shorter videos, whereas, videos on YouTube are a little bit longer in nature where people are going to learn new skills and search for answers to specific questions. People are actually spending more time on those videos in order to pick up those tips and tricks.

Video on Twitter and Instagram are much shorter than what they are in some of the other platforms.

Be sure that the content that you’re sharing on the social media platform that you choose is styled according to what an audience on that platform is looking.

Social Media Marketing Tip #3 – Use A Social Media Calendar

Use a social media calendar, especially when you’re first starting out.

To look at that blank post and try to figure out what you’re going to share with your audience on that day can just be overwhelming.

I suggest having a social media calendar where you can pre-plan. Sit down at the beginning of the month and decide what you’re going to share for the entire month.

It will release some of the stress when you have a plan and an idea of what you’re going to share each day when you show up on that social media platform.

Themed Days for Social Media Calendar

Another step that you can do is to have themed days of the week. One day, Mondays for example, you share information about your specific products and service.

Tuesdays can be Testimonial Tuesday where you’re sharing testimonies of people that have used your service and products.

On Wednesdays, you may share a quick tip or trick that your audience can implement in order to benefit from the information that you’re sharing.

Another day may be quick action steps that your audience can use in order to make some progress in their journey, whatever that journey may be.

One day of the week, you may share a little bit information about what you like best about your business or a little bit about you so that your audience can get to know a little bit about who you are and how you can help them.

Having a social media calendar with specific themed days throughout the week is also going to help you get past that blank post so that you have some ideas before jumping into social media on how you can share that information and help your audience each day of the week.

Social Media Marketing Tip #4 – Show Up Consistently

Consistency. Show up consistently, daily if possible.

Your audience is looking for the help, the tips and tricks that you can provide them. Showing up consistently is going to show your commitment to helping them in their journey.

To make sure you are showing up consistently, find a way to build social media time into your calendar each and every day.

Build social media time into your calendar each and every day. Click To Tweet


There you have it, four social media marketing tips to help you grow your home business faster.

It’s your turn. Post your favorite social media marketing tip in the comments below.


If you found this helpful, share it with your friends and followers on social media. Sharing is caring.

Ellen Kay Kirchdoerfer

Email: Ellen@EllenKayOnline.com

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http://www.ellenkayonline.com/4-social-media-marketing-tips-for-home-based-business-2/ Have you been trying to build your home business on social media, and it just doesn't seem to be working? Here are 4 Social Media Marketing Tips that are Ellen Kay
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