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Most forward-leaning brands have social media teams using social listening software to aggregate, filter, sort and manually respond to conversations. These platforms have become essential for brands to know what their customers are saying about their brand—at scale. Automation, while often seen as a dirty word in social media marketing circles, can help.
Automation: The Dirty Word in Social Media MarketingAfter all, many of us grew up in the field as community managers—as people tasked with creating, managing and growing … of social media marketing, finding that automation isn’t a four-letter word, but rather a boon to building business-impacting … Automation: The Dirty Word in Social Media Marketing
I have heard that marketing is like is losing 5 pounds, you know you did it, but you are not sure if anyone else notices. Your marketing can now be tracked and a Return on Investment assessed more easily than in the past. There are many tools, tactics and techniques that a modern business person can employee to track marketing campaigns, and the prospects and customers that result from them.
Business Sense: Marketing ROI and how to track itYour marketing can now be tracked and a Return on Investment assessed more easily than in the past. There are many tools, tactics and techniques that a modern business person can … hear each recorded phone call. Social media campaigns can be a challenge … Business Sense: Marketing ROI and how to track it