Between traditional marketing channels, such as direct mail, TV spots, radio ads, and online options like social media, there's no shortage of ways to get the word out. But that excess of opportunities poses a challenge for a lot of business owners. How To Combine Social Media With Your Traditional Marketing There have never been more ways to market a product or service than there are today. Between traditional marketing channels, such as direct mail, TV spots, radio ads, and online options like social media, there's no shortage of ways to get the word out. It's not always obvious how to blend online media with “old school” tactics. Content type is important because it reflects how you'll be able to promote your brand on the site in question. For example, Pinterest focuses on images while YouTube focuses on videos. Facebook and Twitter are ideal if you want to promote other types of content you've created – for example, blogs, articles and infographics – and motivate people to engage with your brand.
So how you can leverage social media in your product launch? These can be short video clips (think Vines). Here’s my previous column on Vine videos — what they are and how to use them! First, you need to determine who your target audience is and where they’re hanging out. According to the Houston Chronicle, the average Facebook user in the U.S. is 40.5 years old, and fewer than 10 percent of U.S. users are 17 or younger. Many seniors still like reading newspapers and magazines (though their Facebook and Twitter usage is skyrocketing). You can’t ignore the power of peer recommendation: 90 percent of buyers trust peer recommendations (think review sites, “like” buttons and plain old word of mouth). In a nutshell, you have to be mindful of many media outlets and social channels, especially when launching a new product. Media consumption is more fractured than ever, so it pays to know your target audience’s social media preferences!
Social Media Matters: 8 ways social media can help launch new productsSocial media and the 24-hour news cycle have all but changed how … Use Snapchat to connect with a younger audience and offer up exclusive, time-sensitive opportunities or flash giveaways. Users can take a screenshot of an exclusive discount code or … Social Media Matters: 8 ways social media can help launch new products
Securing a job is the tough part, but scouting an open position? Sites like Twitter and Facebook can be fun and frivolous, but they're also viable business opportunities. Here's how to land your perfect job via social media. Connect: Unlike Facebook, it's a little less creepy to connect with strangers on LinkedIn, because everyone there is looking for networking opportunities. Connect to people who have careers you're interested in, and search around for those who might only be one degree away from you. For inspiration, check out the member stories portion of LinkedIn's blog, where users share their success anecdotes about networking through the site.
How to Hunt for a Job Using Social MediaSecuring a job is the tough part, but scouting an open position? All it takes is a strategic scroll through your favorite social media accounts. Sites like Twitter and Facebook can be fun and frivolous, but they're also viable business opportunities. How to Hunt for a Job Using Social Media