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More Employers Using Social Media to Screen Job Applicants
have found content online that has caused them to reprimand or fire an employee. Further, a separate survey found that some savvy job seekers are using social media to their own benefit. Nearly a fifth of workers (18 percent) check out hiring managers on … More Employers Using Social Media to Screen Job Applicants
Employers have dramatically increased their use of social media when looking at potential job candidates, and the trend is growing, according to a new survey by job website CareerBuilder. According to the annual social media recruitment survey, 60 percent of employers use social networking sites to research job candidates, up significantly from 52 percent last year, 22 percent in 2008 and 11 percent in 2006, when the survey was first conducted. Additionally, 59 percent of hiring managers use search engines to research candidates – compared to 51 percent last year.
Most hiring managers aren't intentionally looking for negatives. Six in ten employers who currently use social networking sites to research job candidates (60 percent) are “looking for information that supports their qualifications for the job,” according to the survey. For some occupations, this could include a professional portfolio.
Online Marketing Firm fishbat Reveals 3 Benefits Of Social Media Marketing For The Logistics Industry
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Boost search engine optimization. Networking on social media and linking back to content on your website drives traffic, which helps to boost your ranking on search engines in a process known as search engine optimization (SEO). All content that your company shares on its social media accounts not only promotes engagement but is searchable as well.
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