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Revealed: The Secrets our Clients Used to Earn $3 Billion

Here’s what Craig Adkins, Zappo’s CEO, has to say:

Craig Adkins, Zappos CEO And Influencer Said: 2dc3b1e
Our best customers have the highest returns rates, but they are also the ones that spend the most money with us and are our most profitable customers. Zappos’ modus operandi is not to give its purchasers the cheapest footwear on the block, but to give them the best service: hence, a 365-day returns policy, and free two-way shipping.
  Zappos.com is an online shoe and clothing shop based in Las Vegas, Nevada.
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