Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board – but mostly, companies just weren’t ready to frame this emerging field in a larger business context. Let’s say you’re a car company. There are many “motor head” communities where deep information and insight is being shared among expert practitioners. For example, while the obvious hashtag #lexus on Twitter is useful for general fans and consumers, there is a longstanding and vibrant discussion going on at #lexusRCF about the power, torque ratio, and drag coefficient of the cars’ spoilers. Now that’s where you’ll find a passionate group of consumers!
2016: Welcome to the Year of Social Business Strategy | CustomerThinkWhen social media was in a more experimental … Truckloads of social business data is generated, but we still struggle to apply the insight. For example, it’s not uncommon for marketing to interact with a broad base of customers – and to have fabulous … 2016: Welcome to the Year of Social Business Strategy
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