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How to make a social media marketing plan for your small business in 6 steps | Examiner.com

Examiner.com

Wondering where to start with your social media marketing plan for your small business? By now it’s essential to have a strong online presence in order to reach today’s digital consumer. Social media is a great tool for creating awareness of your brand … How to make a social media marketing plan for your small business in 6 steps Wondering where to start with your social media marketing plan for your small business? By now it’s essential to have a strong online presence in order to reach today’s digital consumer. Social media is a great tool for creating awareness of your brand or product, increasing web traffic and sales along with many other benefits. Using social media for small business is a continuous job, and as your business grows so will your online presence. Below is 6 quick tips for creating your social media marketing strategy: Know your target markets:Crafting a social media marketing strategy that is customer focused is essential to your success. Getting to know your target markets will not online help you determine what content you should share on social networks, who you should be connecting with and building relationships with as well as what social networking sites you should be spending the majority of your time on. You must research, listen, engage and track your different target markets so you can create content that caters to each buyer person of typical customers of yours. Find local influential individuals and groups such as local newspapers, news and radio station personalities to follow and listen to what content they are sharing and try to engage with them. Can you provide useful information that your target markets desire? For example, if you were an HVAC company you could share home energy saving tips for homeowners to save money on their utility bills.

2016: Welcome to the Year of Social Business Strategy | CustomerThink

When social media was in a more experimental … Truckloads of social business data is generated, but we still struggle to apply the insight. For example, it’s not uncommon for marketing to interact with a broad base of customers – and to have fabulous … 2016: Welcome to the Year of Social Business Strategy
Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board – but mostly, companies just weren’t ready to frame this emerging field in a larger business context. Let’s say you’re a car company. There are many “motor head” communities where deep information and insight is being shared among expert practitioners. For example, while the obvious hashtag #lexus on Twitter is useful for general fans and consumers, there is a longstanding and vibrant discussion going on at #lexusRCF about the power, torque ratio, and drag coefficient of the cars’ spoilers. Now that’s where you’ll find a passionate group of consumers!  
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