Hello, Norberto Mercado here.
I hope you had a fantastic day . I know I did. Yesterday I gave you some strategies that can help you make more money as an affiliate marketer and this week I want to get specific about ad placement.
Location. Location. Location.
We all know that it's super important for all kinds of things. From where your business is, to where you place ads, to exactly where you put advertisements on your own website. Location is very, very important and should never be overlooked.
First, let's talk about where to place ads — as in what networks should you use? Networks like Google Adwords, Facebook, LinkedIn.com and perhaps, blog networks and newsletter networks. There are many places that you can place your advertisements. But, there are some things to consider before you get started. It's very important when you place ads for your affiliate products that you 1) understand your goals and 2) only place them where you know your target audience will be seeing them.
It's imperative to know what the goal of your advertisement is. Well, you say: It's to make sales. Okay, but maybe it's not. Maybe your goal to placing an advertisement is to get people to sign up for your email list so that you can market to the person longer term. Maybe your goal is to get more likes on your Facebook page, or more people to join your Facebook group? Again, you want more joiners so that you can have them as sort of a captive audience so that you can better market your solutions to them.
So, now that you know your goal, you'll need to ensure that you have the ability, and the budget, to properly target your advertisement. For smaller budgets I highly recommend using social media advertising because you can set a smaller budget and get more results that are super targeted. It is a lot harder to make a success of Google Adwords on a small budget. I also recommend that you use ads for growing your list, or social media followers rather than selling a product out right.
Next, let's talk about where to place affiliate ads on your blog or website.
You have a lot of choices with your blog in terms of real-estate that is available for advertising. You can use a top banner, a side box, or you can place ads within and between your content. It's important that you do a little research here, as well as testing to find out what works best. As we've discussed previously anything you promote should be high quality and tested, as well as a laser-focused solution for your target audience.
Every product that you promote should have at least one or more blog posts, one or more social media posts, and several emails sent to your targeted email list regarding that product or service. In addition to that you can choose to place a banner ad, a side ad, and contextual ads within the copy of your blog posts and other content on your website. You can also place the same type of promotions within your email newsletter.
The way that you determine where is the best location to place your ads is determined by many factors, but it mostly comes from testing different locations. Most affiliate marketers will say that contextual ads work best inside of copy and blog posts over banner ads. But, if you take a look most bloggers who earn money through affiliate ads also have ads on the side, within the copy of their blog posts, and on top and bottom banners. The important thing is not to clutter up your page with too many ads. Focus on certain ads, and spots, and don't keep adding more.
Do remember that ads above the fold will be more likely to be seen. However, ads that are within the context of the blog post and content will do a lot better than banner and graphic ads. So, it's always best to do both and then test and track.
Speaking of tracking, tomorrow we will talk about why tracking clicks and sales is so important to your success. Talk to you soon.