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Moz Defines White Hat Strategies As Follows

Moz Defines White Hat Strategies As Follows: quality-backlinks
White-hat strategies are those that are very low-risk to carry out and usually fall well within the webmaster guidelines laid out by Google and Bing. Using white-hat techniques means that you stand very little chance of running into problems with the search engines when it comes to losing traffic because of a penalty.
Moz.com Internet Marketing Service                                                                                             1100 2nd Ave #500, Seattle, WA 98101, United States      
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