10 Digital Marketing Trends to Watch Out for in 2016 | SEJWith a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all … 10 Digital Marketing Trends to Watch Out For in 2016 – Search Engine Journal With a big chunk of this digital spend being allocated to social advertising, this is a trend marketers cannot ignore in 2016. For instance, eMarketer predicts social network ad spending will reach $35.98 billion in 2017, which will make up 16% of all global digital ad spend. Facebook is clearly invested in the success of this platform, and with such widespread popularity businesses should be invested in it as well. In 2016, this tool will become more important in delivering the right messages to the right people at the right times.
Change the digital marketing rules in 2016As digital marketing trends continue to push the envelope further, marketers are raising the bar on campaigns and content. Correspondingly, expenditure on marketing analytics is expected to rise by 60 per cent in 2016 and beyond. So, what … The … Change the digital marketing rules in 2016 – e27 Improve decision-making: Social analytics tools map that gap between real-time ideas and performance. We’re able to see what the ideas are worth and improvise constantly. McKinsey data has revealed that marketing analytics that offer improved decision-making abilities have allowed companies to save 15-20 percent on spending. Overall this means US$200 billion in savings. Big Data is great, only that it is often hard to deal with a bulk of it. I’ve worked in companies where marketers would invest a couple of days, if not more, on mere spreadsheets and data analysis. While it’s important, it takes way too much time away from idea generation and implementation. Automation is required and so are the tools that make the process easy, especially in a small business scenario.