- Know who you're asking – Finding blogs to guest post on can't be done by random cold-calling (or cold-emailing). You've got to know who you are contacting and how you will be an asset to them. That's why it's best if you approach blogs you read that are written by people you understand. That and bloggers will be much more open to readers than total strangers who all of a sudden found their blog because they want something (exposure). That's not to say the later won't work, but start with those you know and love first.
- Make it original – Don't send over content you've already written. Write something original to the blog you are sending it to and when possible make it really relevant. Again this is where knowing the blogger becomes a big help. For example I did a guest blog post for a very popular blogger in which I demo-ed how to use a piece of graphics software. I used the bloggers pictures to do the demo, which was original and was also tying her into the post itself.
- Edit, Edit, Edit. Oh, and spell check! – Sometimes we're in a hurry and forget to edit our stuff, I get it. Don't do that when you send it to someone who's going to be pretty critical of what you have to offer. Now don't let this scare you off. A good blogger who is reasonable will tell you of any edits they'd like to see but you need to do your best editing before you send it over. Of course make sure you spell check too, this is not the time to send sloppy work (no time is, but especially not now).
- Flatter or promote the blogger – It helps to butter up the blogger you're sending content to. One way to do this is to tastefully compliment them on something you're impressed by. Another idea is to promote a product or website of theirs in your blogs post (or mention it).
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