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Using The Search Engines to Promote Your VA Business

Here Norberto Mercado Here's the search engine scoop: They want to help real people find what they are looking for. If you have a service to offer and someone goes to Google looking for what you have, then Google wants them to find you.   Getting found in the search engines doesn't have to involve complicated algorithms, mathematical calculations or hours and hours of keyword research per article. Where's the fun in that?! You can get found in the search engines for highly relevant keyword terms with natural SEO that allows your visitors to get the experience they are looking for.   I hope that puts you at ease a bit. I know when I talk SEO sometimes people tune out totally. They think it's too complicated and don't even want to both trying.   Here are three reasons why getting listed in the search engines is worth the effort:
  1. You can find highly motivated clients because they are seeking you out.
  2. You will be seen as an expert because they found YOU.
  3. You can get traffic and clients for years to come based on efforts you do once (with some updates to keep it fresh).
  Your next question is probably going to be how to you optimize your virtual assistant site for the search engines. I did mention natural search engine optimization and I want you to think along those lines. Don't try to follow a specific formula or plan. What you want to do instead is make sure you use a lot of very descriptive content. You want to include details like: –        Where you're located so you can get local traffic. –        What software programs you work with so you get people looking for help in those programs. –        What type of client you work with so that they can find you to work with them. –        Any specific processes you use so when someone searches that they find you.   The more details you add to your page the more likely you will get found for topics that relate to your business.   It's not a bad idea to do some keyword research so you're certain that the words you are using to describe your services are the same words a potential client would use to look for your services. This can be done by using a number of free online tools that actually give you statistics of how many people search for certain words in a day. This is good information to know so that you can be sure you're not targeting something that no one is looking for. Just go to Google and type ‘free keyword search tool' and you'll find a few good ones.   If you're not sure how to lay this out or where to include the content here are some of the most common places to include important details that will get you found: –        In the website title. –        In the page URLs. –        In content headings. –        In your page titles. –        In categories and tags if you are blogging. –        In image names. –        In image alt tags. –        In internal links. –        In bolded content. –        In regular content. Now like I mentioned before, don't go all crazy and put your targeted phrases into every place mentioned above as many times as you can. That would be considered trying to game the system and generally isn't well accepted by Google. You want this to flow naturally while keeping the above list in mind as you go. To your success, Norberto Mercado
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